Are you making the most of your Google Business Profile? Many businesses focus on their website and Google Ads but forget this key tool. It can greatly improve local visibility and engage more customers. With most Business Profiles only getting 1,260 views a month1, it’s time to learn how to make your listing work harder.
Key Takeaways
- Boost your local search rankings by filling out all profile sections with correct info.
- Connect with customers by posting regularly and sharing photos to build trust and visibility.
- Use Google’s features like reviews and categories to make your business stand out.
- Make your “from the business” description stand out by highlighting what makes you unique.
- Use Google Ads to bring targeted traffic to your improved Google Business Profile.
Understand the Significance of Google Business Profile
As a small business owner in Australia, it’s key to boost your online presence to draw in local customers and beat the competition. Google Business Profile (formerly Google My Business) is a powerful tool for you. With Google controlling over 90% of searches2, this free platform lets you list your business on Google Maps and in local search results. This makes it easier for potential customers to find and connect with your services.
Improved Engagement and Discoverability
Claiming and filling out your Google Business Profile lets you share up to 750 characters of business description2. You can also add multiple images and videos to highlight what you offer2. This boosts your visibility in local search results2. Plus, you can reply to reviews, both good and bad, to build trust with customers and show you value their feedback3.
Studies show Google is the top trusted site for finding local businesses, with 66% of users using it, and Google Maps at 45%3. Also, 98% of people check online reviews for local businesses3. This shows how important it is to manage your Google Business Profile well to draw in and keep customers.
| Platform | Trust Level |
|---|---|
| 66% | |
| Google Maps | 45% |
| Business’s own website | 36% |
Without a Google Business Profile, your business won’t show up on Google Maps or in the Local Pack3. This can really hurt your online visibility and how easy customers can find you. By optimizing your profile, you can use reviews and Q&A to learn what customers think and improve your services3.
Understanding the importance of Google Business Profile and optimizing your presence can change the game for your local business in Australia. It can lead to more engagement, visibility, and success over time234.
Google Business (GMB): A Powerful Marketing Tool
Optimizing your Google Business (GMB) profile can change the game for your local business. Most consumers5 use search engines to find local companies. A well-made GMB listing can greatly increase your online visibility and draw in potential customers5. In fact, verified GMB profiles get an average of 200 interactions a month, showing the real benefits of this tool5.
Creating and managing a GMB profile is free, making it accessible to all businesses6. It doesn’t matter if you have a shop or offer services directly to customers. You can claim and optimize your GMB listing to show off your business and draw in more local customers6.
To make the most of your GMB profile, fill in every section with detailed and engaging info. Write a compelling business description, pick relevant attributes, and get your happy customers to leave reviews. Doing this will help you stand out and improve your local search rankings5.
The GMB dashboard also offers valuable insights. You can see customer behavior, search terms, interactions, and how your photos are doing. Using this info can help you fine-tune your GMB strategy for better success5.
Embrace the power of Google Business (GMB) to take your local business to new heights. It’s free and proven to boost your online presence and bring in customers. It’s a marketing tool Australian businesses shouldn’t ignore.
| Google Business (GMB) Optimization Strategies |
|---|
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A well-optimized GMB profile is key to unlocking your local business’s potential. Put in the time and effort to use this powerful tool well. Watch your customer engagement and visibility grow65.
Optimisation Strategies for Google Business Profile
Claim and Complete Your Profile
To make your Google Business Profile better, start by creating a Google My Business account and claiming your business listing7. After claiming, fill in all sections like your business name, address, phone number, website, and hours7. Make sure your contact info matches everywhere online to draw in customers7.
Then, pick the best categories for your business and add any special features7. This tells Google what your business is about and helps it show up in the right searches8. A complete and optimised Google Business Profile is key to making a great first impression and turning visitors into customers7.
Google My Business lets you add photos, videos, and more to show off your business7. You can also add details like pet-friendly status or charity work7.
Claiming and filling out your Google Business Profile can improve your SEO and help you show up higher in search results7. This means more people will visit your website, leading to more customer interactions and business growth7.
“Completing and optimising a Google My Business profile is essential for making the best first impression on potential customers and converting them into clients.”7
Engage Your Audience with Captivating Content
To boost your local business, post updates often on your Google Business Profile (GMB). Share news, deals, and events to grab potential customers’ attention9. Highlighting events on your GMB can increase customer interest and visits9. Use eye-catching photos and clear descriptions to draw people in and get them excited9.
Show off your business and what you offer with great visuals9. Pictures of your business can really speak to potential customers, making a strong impression9. Also, sharing updates with quality photos on GMB can boost engagement and show the worth of your products9.
Talk to your customers by answering all reviews, good or bad10. Good reviews help build trust and can improve your search rankings, acting like free ads10. Showing you care about feedback and aim for top service can lift your local search position10.
Source Links
- 13 Google My Business Optimizations to Rank Higher in Local Search – https://www.wordstream.com/blog/ws/2020/06/03/google-my-business-optimization
- Why is Google Business Profile Important for Your Business? – https://www.innovationvisual.com/knowledge/why-is-google-business-profile-important-for-your-business
- The Importance of Google Business Profile – BrightLocal – https://www.brightlocal.com/learn/google-business-profile/introduction/google-business-profile-benefits/
- What Is Google My Business & Why Do I Need It? – https://www.wordstream.com/blog/ws/2020/06/08/what-is-google-my-business
- Google My Business: Guide On Google Business Profile – https://www.clickmatix.com.au/the-ultimate-guide-to-google-my-business/
- Google Business Profile – Get Listed on Google – https://www.google.com/intl/en_au/business/
- How to Optimize Your Google My Business Listing | Mailchimp – https://mailchimp.com/marketing-glossary/google-my-business/
- How to Set Up and Optimize Google My Business in 5 Minutes [2024] – https://blog.hootsuite.com/google-my-business/
- Boost Your Business with Creative Google Content Ideas – https://blog.yourconnextion.com/creative-google-business-content-ideas-attract-customers/
- GMB Guide: How to Use Google My Business in 2024 – https://elfsight.com/blog/gmb-guide-how-to-use-google-my-business/
